STORI Events is a boutique event planning company in Toronto, specializing in a range of events, from weddings to corporate occasions. In collaboration with Rootree, STORI unveiled updated branding, customized wine bags, postcards, business cards, and website assets. Let’s explore this partnership––from the beginning.
STORI first came to Rootree for a refresh of their branding, which they had originally created themselves. As STORI caters to personal and corporate clients, it was essential that their updated branding remained applicable to both markets. After creative briefing and brainstorming with STORI, Rootree produced a new brand guide and logo. This end result combined modern, neat (masculine) typography with more classic, elegant (feminine) typography. The sans-serif font spoke more to potential corporate clients, while the script font spoke to couples looking to plan a wedding.
With a refreshed logo and harmonious branding, the new STORI look was extended across a range of marketing materials. This included updated business cards, postcards, email signatures, website assets and new wine gift bags, custom-printed by Rootree.
A new look and corresponding marketing materials were a perfect update to the STORI brand recognized by a wide range of clients. And, the story doesn’t stop there; Rootree is currently working on social content and photography for an upcoming STORI campaign.