1. Playing into nostalgia
2. 90s-inspired neon tones and styles
3. Bold and playful fonts
5. Hidden messages
6. Showcasing environmental & social responsibility
7. Bold colours & simple shapes
8. Simplified logos
Another huge trend we’ve been seeing recently is simplifying standard logos. Many businesses — including banks, car manufacturers, and food brands — have rebranded over the past few years, turning towards minimalism and simplicity. This could mean removing details from their logos, simplifying colour schemes, or adopting a new logo altogether. Simplified logos add not only a fresh, modern feel, but also add flexibility; these days, it’s important that logos are easily transferable to apps and social media. A simplified form can be more legible and adaptable, while staying true to your brand by maintaining those recognizable key elements.