Creative Services
Whether you're looking for a package design update or a full branding experience, no project is too small or large for our Creative Team.
Your brand is your foundation
Our Creative Services Team has you covered from concept to launch.
We are a full-service, in-house creative team based in Burlington that specializes in branding, package design, e-commerce websites, digital marketing, and so much more.
Branding & Identity
Don't just say who you are - shout it from the rooftops.
Package Design
From simple updates to whole product launches - we've got you.
E-Commerce Websites
You've got the perfect product - now let's share it with the world.
Working with our Creative Team provides access to our flexible packaging experts with over 10 years of industry experience.
We have proudly collaborated with hundreds of businesses, from start-ups to the large brands you know and love. Regardless of your size, industry knowledge, or needs, we’re here to help guide you through the process of discovering your brand.
Working with our Creative Team provides access to our flexible packaging experts with over 10 years of industry experience.
We have proudly collaborated with hundreds of businesses, from start-ups to the large brands you know and love. Regardless of your size, industry knowledge or needs, we’re here to help guide you through the process of discovering your brand.
Our Work
Every client project kicks off with a design consultation to make sure we know exactly what your product goals are. From there we take each design step together, ensuring we have met your needs and exceeded your expectations. With our talented Creative Team and our cutting edge printing technologies, we will ensure your business looks good on the shelf, online, and in print.
Sabados Yerba Mate
Client Case study
Ever wonder what it takes to successfully launch a new brand? What design, strategies, and critical thinking it involves? Well then take a look at our case study to learn how we helped launch SABADOS, a US-based yerba mate brand!
The first step in creating a relevant and unique design is brainstorming.
Our creative brief walks you through the important things that each business should consider - whether we're updating your packaging or building a new brand, these questions will get the creative juices flowing.
Services & Pricing
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Brand Development
-
Packaging Design
-
Web Design
-
Online Marketing
-
Marketing Materials
As a new business owner your head must be filled with so many great ideas! But where do you start?
Your first step is to create your brand identity, which is so much more than a logo. Our Creative Team helps you get that vision out of your head and onto the paper - ensuring you hit the ground running with a brand for your new business that your audience will love!
| Smart Package | Savvy Package | Superior Package | |
|
Creative Briefing |
Self-guided exploration of creative briefing with a 15min discovery call |
30min e-meeting with creative briefing walkthrough |
3hr brainstorm session with key stakeholders over lunch |
|
Brand Discovery |
Client-supplied sketch or draft of their vision |
Research and mood board provided by our Team |
Research and mood board provided by our Team |
|
Graphic Design |
✓ 2 logo renderings, based on client-supplied drawings ✓ 2 rounds of revisions |
✓ 3 original logo concepts ✓ 2 rounds of revisions ✓ Colour palette and font selection |
✓ 5 original logo concepts ✓ 3 rounds of revisions ✓ Colour palette and font selection ✓ Brand development - positioning, voice, personas |
|
Brand Guide |
|
1 page brand guide |
5 page brand guide |
|
Pouch/Rollstock Design |
|
|
Includes Tailored to You Package (see "Packaging Design" tab) ✓ Includes 1 tearsheet (printed proof) of lead SKU |
|
Package Pricing |
$950 |
$2,000 |
$4,820 |
You've got your logo and your product - now it's time to wrap it in the perfect package!
Whether you're going with stock packing, rollstock, or pouches, our talented Creative Team will ensure your brand stands out on the shelf.
| Service | Description | Pricing |
|
Just the Label, Please Label Design |
3 concept labels, 2 rounds of revisions, final print-ready files, and a rendered mockup.* This is for a single SKU design, additional SKUs under "Additional Services". *Based on client-supplied logo and brand guide, does not include logo design/brand development. |
$1,150 |
|
Tailored to You Pouch/Rollstock Design |
3 concept designs, 2 rounds of revisions, final print-ready files, and a rendered mockup.* This is for a single SKU design, additional SKUs under "Additional Services". *Based on client-supplied logo and brand guide, does not include logo design/brand development. |
$2,000 |
|
The Beauty Treatment Pouch/Rollstock Refresh |
Taking an existing design and providing 1 refreshed concept, 2 rounds of revisions, and final print-ready files.* This is for a single SKU design, additional SKUs under "Additional Services". *For established designs only, created by Rootree or working design files provided by client. |
$950 |
Additional Services
| Service | Description | Pricing |
|
All the Labels Labels SKU Rollout |
Billed per SKU, front and back* *Available for additional SKUs from established designs, created by Rootree or working design files provided, or as an add-on to the above Label Design Package. |
$150 |
|
Expanding your Product Line Pouch/Rollstock SKU Rollout |
Billed per SKU, front and back* *Available for additional SKUs from established designs, created by Rootree or working design files provided, or as an add-on to the above Pouch/Rollstock Design Package. |
$250 |
|
Visualize! Rendered Mockup |
Taking an established design and creating a rendered mockup to use on your website or social media. This is per render of final artwork. |
$200 |
|
Check all the Boxes NSF Review |
Ensure your food or dietary supplement product label is compliant with CFIA/FDA regulations. |
Contact Us |
You've got the perfect package and now you want to share it with the world.
The magical world of online awaits. Share your story and even add a lovely shop button - the possibilities are endless.
| Service | Description | Pricing |
|
Informational/Blog Website |
5 page SquareSpace Website* ✓ Home, About, Product/Service, Blog, Contact ✓ Includes 2 concepts (using the same theme), 2 rounds of revisions. ✓ Includes weekly progress meetings. *Does not include domain name or template purchase. Client to supply all content. SquareSpace plan fees are not included. |
$3,520+ |
|
Shopify Theme Website |
5 page Shopify website* ✓ Home, About, Shop (inclusive of five products), Blog, Contact ✓ Includes 2 concepts (using the same theme), 2 rounds of revisions. ✓ Includes weekly progress meetings. *Does not include domain name, apps, or extensions. Theme purchase is required, does not include customization outside of the theme capabilities. Client to supply all content. Shopify plan and transaction fees are not included. Using Shopify's payment gateway. |
$5,500+ |
|
Custom Shopify Website |
5 page Shopify website* ✓ Home, About, Shop (inclusive of five products), Blog, Contact ✓ Includes 2 concepts (using the same theme), customization outside of the website theme, 2 rounds of revisions. ✓ Includes weekly progress meetings. *Does not include domain name, template purchase, apps, or extensions. Client to supply all content. Shopify transaction fees are not included. Using Shopify's payment gateway. |
$12,630+ |
|
Custom Website |
10 Page Wordpress Design & Programming* ✓ Up to ten pages/categories, 20 products ✓ Includes e-commerce shopping cart, 2 concepts, 2 rounds of revisions. ✓ Includes weekly progress meetings. *Client required to purchase a managed host/server and supply all content. Extra costs may apply i.e domain name, hosting, SSL certificate, payment gateway, apps, and extensions. |
$17,380+ |
Additional Services
| Service | Description | Pricing |
|
Website Theme |
Customer to purchase directly, price is for reference only. |
~$250 |
|
Shogun Page Builder |
Applies to custom Shopify website build only, customer to purchase directly, price is for reference only. |
~$39/month |
|
Website Maintenance |
Content updates to existing website, new pages, additional products, updating visual content, etc. |
$95/hr |
|
SEO Search Engine Optimization |
SEO 1-10 Products* Includes keyword research, installation of Google Analytics, page descriptions, alternate text tags, and monthly reporting. Month 1
Month 2
Month 3 Onward
Ongoing Monthly
*Search engine marketing (SEM) and pay per click (PPC) are additional services and will require a monthly/annual budget. Cost listed is monthly rate and requires a 3 month minimum comitment. |
$1905/month Packages for |
|
Google PPC Setup |
Campaign Build for 1-10 Products* Campaign build includes all account structure, campaign development, ad group development, keyword selection and search ad copy variant writing. *Search engine marketing (SEM) and pay per click (PPC) require a monthly/annual budget. |
$2,025 Packages for |
|
Google PPC Campaign Management |
Campaign Management* ✓ Ongoing monthly adjustments and reporting with KPI dashboard *Search engine marketing (SEM) and pay per click (PPC) require a monthly/annual budget. Campaign management fee is 25% of media budget, $800 minimum fee. Cost listed is a monthly rate and requires a 3 month minimum commitment. |
25% of media $800 minimum fee |
You're feeling the love from your customers. Things are good, now it's time to grow!
Let our Team be your guide and launch your business into the world of online marketing.
| Service | Description | Pricing |
|
Social Media Management |
25 hours/month ✓ Facebook 3/week ✓ Instagram 1/day ✓ LinkedIn OR Twitter 2/week ✓ Includes initial set-up of channels, including Facebook Business Manager, content calendar, and monthly engagement and growth reporting. *Image and copy content to be provided by client, or additional design hours apply. |
$2,425/month |
|
Paid Social Management |
Paid Social Digital Management ✓ Instagram and Facebook paid advertising - Photo/video ads ✓ Account Management and Reporting. Impression rates, click-through rates, sales volume and cost per conversion *Image and copy content to be provided by client, or additional design hours apply. Paid Social Internet media fees billed directly to the customer. |
25% of media budget/month $190 minimum fee ($760 budget minimum) |
|
Email Marketing - Set Up |
✓ Includes initial list set-up, implementation into website, subscription confirmation and abandon cart communication. *Email Marketing Platform plan and transaction fees are not included. |
$475 |
|
Email Marketing - Monthly Retainer |
Email Marketing ✓ Monthly deployment - 1 per month ✓ List/Audience management ✓ Engagement and growth reporting *Image and copy content to be provided by client, or additional design hours apply. Email Marketing Platform plan and transaction fees are not included. |
$285/month |
|
Content Writing |
Blogs, website, sell sheets, etc. |
$95/hr |
|
Product Photography |
5 hour shoot ✓ 1-3 products in our light-box* ✓ Includes editing ✓ 2 hours of post production work *Does not include props, which are available for an additional cost, please contact us. |
$650 |
|
Product Lifestyle Photography |
8 hour stylized shoot ✓ 3-5 products* ✓ Includes stylist and editing ✓ 2 hours of post production work *Does not include props, which are available for an additional cost, please contact us. |
$900 |
|
Lifestyle Photography |
8 hour stylized shoot, on-location/outdoor shoot ✓ 3-5 products* ✓ Model ✓ Includes stylist and editing ✓ 4 hours of post production work *Does not include props, which are available for an additional cost, please contact us. |
$2,500 |
|
Animation |
Flat, vector asset animation ✓ Ten second animation shorts for use on social media, website, or paid social media advertisements OR ✓ Thirty second animation for use on social media, website, or paid social media advertisements |
$855 $1,425 |
Sales, networking, marketing... It can be daunting!
Let us help you make that sales pitch a bit easier to swallow - you can do it!
| Service | Description | Pricing |
|
Business Card Design |
2 concepts, 2 rounds of revisions, print-ready files ✓ Add on: up to six additional names |
$475 +$95 |
|
Sell Sheet Design |
Design of a sell sheet or flyer that's informative and catchy to close the sale. ✓ 2 concepts, 2 rounds of revisions, client to provide all content and images |
$750 |
|
Pop-Up Banner Design |
Design of a pop-up banner for effective on-the-go advertising ✓ 2 concepts, 2 rounds of revisions, client to provide all content and images |
$900 |
|
Trade Show Backdrop Design |
Design of a 10x10 ft. backdrop for trade show displays ✓ 2 concepts, 2 rounds of revisions, client to provide all content and images |
$1,150 |
Brand Development
As a new business owner your head must be filled with so many great ideas! But where do you start?
Your first step is to create your brand identity, which is so much more than a logo. Our Creative Team helps you get that vision out of your head and onto the paper - ensuring you hit the ground running with a brand for your new business that your audience will love!
| Smart Package | Savvy Package | Superior Package | |
|
Creative Briefing |
Self-guided exploration of creative briefing with a 15min discovery call |
30min e-meeting with creative briefing walkthrough |
3hr brainstorm session with key stakeholders over lunch |
|
Brand Discovery |
Client-supplied sketch or draft of their vision |
Research and mood board provided by our Team |
Research and mood board provided by our Team |
|
Graphic Design |
✓ 2 logo renderings, based on client-supplied drawings ✓ 2 rounds of revisions |
✓ 3 original logo concepts ✓ 2 rounds of revisions ✓ Colour pallet and font selection |
✓ 5 original logo concepts ✓ 3 rounds of revisions ✓ Colour pallet and font selection ✓ Brand development - positioning, voice, personas |
|
Brand Guide |
|
1 page brand guide |
5 page brand guide |
|
Pouch/Rollstock Design |
|
|
Includes Tailored to You Package (see "Packaging Design" tab) ✓ Includes 1 tearsheet (printed proof) of lead SKU |
|
Package Pricing |
$950 |
$2,000 |
$4,820 |
Packaging Design
You've got your logo and your product - now it's time to wrap it in the perfect package!
Whether you're going with stock packing, rollstock, or pouches, our talented Creative Team will ensure your brand stands out on the shelf.
| Service | Description | Pricing |
|
Just the Label, Please Label Design |
3 concept labels, 2 rounds of revisions, final print-ready files, and a rendered mockup.* This is for a single SKU design, additional SKUs under "Additional Services". *Based on client-supplied logo and brand guide, does not include logo design/brand development. |
$1,150 |
|
Tailored to You Pouch/Rollstock Design |
3 concept designs, 2 rounds of revisions, final print-ready files, and a rendered mockup.* This is for a single SKU design, additional SKUs under "Additional Services". *Based on client-supplied logo and brand guide, does not include logo design/brand development. |
$2,000 |
|
The Beauty Treatment Pouch/Rollstock Refresh |
Taking an existing design and providing 1 refreshed concept, 2 rounds of revisions, and final print-ready files.* This is for a single SKU design, additional SKUs under "Additional Services". *For established designs only, created by Rootree or working design files provided by client. |
$950 |
Additional Services
| Service | Description | Pricing |
|
All the Labels Labels SKU Rollout |
Billed per SKU, front and back* *Available for additional SKUs from established designs, created by Rootree or working design files provided, or as an add-on to the above Label Design Package. |
$150 |
|
Expanding your Product Line Pouch/Rollstock SKU Rollout |
Billed per SKU, front and back* *Available for additional SKUs from established designs, created by Rootree or working design files provided, or as an add-on to the above Pouch/Rollstock Design Package. |
$250 |
|
Visualize! Rendered Mockup |
Taking an established design and creating a rendered mockup to use on your website or social media. This is per render of final artwork. |
$200 |
|
Check all the Boxes NSF Review |
Ensure your food or dietary supplement product label is compliant with CFIA/FDA regulations. |
Contact Us |
Web Design
You've got the perfect package and now you want to share it with the world.
The magical world of online awaits. Share your story and even add a lovely shop button - the possibilities are endless.
| Service | Description | Pricing |
|
Informational/Blog Website |
5 page SquareSpace Website* ✓ Home, About, Product/Service, Blog, Contact ✓ Includes 2 concepts (using the same theme), 2 rounds of revisions. *Does not include domain name or template purchase. Client to supply all content. SquareSpace plan fees are not included. |
$3,520+ |
|
Shopify Theme Website |
5 page Shopify website* ✓ Home, About, Shop (inclusive of five products), Blog, Contact ✓ Includes 2 concepts (using the same theme), 2 rounds of revisions. ✓ Includes weekly progress meetings. *Does not include domain name, apps, or extensions. Theme purchase is required, does not include customization outside of the theme capabilities. Client to supply all content. Shopify plan and transaction fees are not included. Using Shopify's payment gateway. |
$5,500+ |
|
Custom Shopify Website |
5 page Shopify website* ✓ Home, About, Shop (inclusive of five products), Blog, Contact ✓ Includes 2 concepts (using the same theme), customization outside of the website theme, 2 rounds of revisions. ✓ Includes weekly progress meetings. *Does not include domain name, template purchase, apps, or extensions. Client to supply all content. Shopify transaction fees are not included. Using Shopify's payment gateway. |
$12,630+ |
|
Custom Website |
10 Page Wordpress Design & Programming* ✓ Up to ten pages/categories, 20 products ✓ Includes e-commerce shopping cart, 2 concepts, 2 rounds of revisions. ✓ Includes weekly progress meetings. *Client required to purchase a managed host/server and supply all content. Extra costs may apply i.e domain name, hosting, SSL certificate, payment gateway, apps, and extensions. |
$17,380+ |
Additional Services
| Service | Description | Pricing |
|
Website Theme |
Customer to purchase directly, price is for reference only. |
~$250 |
|
Shogun Page Builder |
Applies to custom Shopify website build only, customer to purchase directly, price is for reference only. |
~$39/month |
|
Website Maintenance |
Content updates to existing website, new pages, additional products, updating visual content, etc. |
$95/hr |
|
SEO Search Engine Optimization |
SEO 1-10 Products* Includes keyword research, installation of Google Analytics, page descriptions, alternate text tags, and monthly reporting. Month 1
Month 2
Month 3 Onward
Ongoing Monthly
*Search engine marketing (SEM) and pay per click (PPC) are additional services and will require a monthly/annual budget. Cost listed is monthly rate and requires a 3 month minimum comitment. |
$1905/month Packages for larger e-commerce sites available, please contact us. |
|
Google PPC Setup |
Campaign Build for 1-10 Products* Campaign build includes all account structure, campaign development, ad group development, keyword selection and search ad copy variant writing. *Search engine marketing (SEM) and pay per click (PPC) require a monthly/annual budget. |
$2,025 Packages for larger e-commerce sites available, please contact us. |
|
Google PPC Campaign Management |
Campaign Management* ✓ Ongoing monthly adjustments and reporting with KPI dashboard *Search engine marketing (SEM) and pay per click (PPC) require a monthly/annual budget. Campaign management fee is 25% of media budget, $800 minimum fee. Cost listed is a monthly rate and requires a 3 month minimum commitment. |
25% of media budget/month $800 minimum fee ($3,200 budget minimum) |
Online Marketing
You're feeling the love from your customers. Things are good, now it's time to grow!
Let our Team be your guide and launch your business into the world of online marketing.
| Service | Description | Pricing |
|
Social Media Management |
25 hours/month ✓ Facebook 3/week ✓ Instagram 1/day ✓ LinkedIn OR Twitter 2/week ✓ Includes initial set-up of channels, including Facebook Business Manager, content calendar, and monthly engagement and growth reporting. *Image and copy content to be provided by client, or aditional design hours apply. |
$2,425/month |
|
Paid Social Management |
Paid Social Digital Management ✓ Instagram and Facebook paid advertising - Photo/video ads ✓ Account Management and Reporting. Impression rates, click-through rates, sales volume and cost per conversion *Image and copy content to be provided by client, or additional design hours apply. Paid Social Internet media fees billed directly to the customer. |
25% of media budget/month $190 minimum fee ($760 budget minimum) |
|
Email Marketing - Set Up |
✓ Includes initial list set-up, implementation into website, subscription confirmation and abandon cart communication. *Email Marketing Platform plan and transaction fees are not included. |
$475 |
|
Email Marketing - Monthly Retainer |
Email Marketing ✓ Monthly deployment - 1 per month ✓ List/Audience management ✓ Engagement and growth reporting *Image and copy content to be provided by client, or additional design hours apply. Email Marketing Platform plan and transaction fees are not included. |
$285/month |
|
Content Writing |
Blogs, website, sell sheets, etc. |
$95/hr |
|
Product Photography |
5 hour shoot ✓ 1-3 products in our light-box* ✓ Includes editing ✓ 2 hours of post production work *Does not include props, which are available for an additional cost, please contact us. |
$650 |
|
Product Lifestyle Photography |
8 hour stylized shoot ✓ 3-5 products* ✓ Includes stylist and editing ✓ 2 hours of post production work *Does not include props, which are available for an additional cost, please contact us. |
$900 |
|
Lifestyle Photography |
8 hour stylized shoot, on-location/outdoor shoot ✓ 3-5 products* ✓ Model ✓ Includes stylist and editing ✓ 4 hours of post production work *Does not include props, which are available for an additional cost, please contact us. |
$2,500 |
|
Animation |
Flat, vector asset animation ✓ Ten second animation shorts for use on social media, website, or paid social media advertisements OR ✓ Thirty second animation for use on social media, website, or paid social media advertisements |
$855 $1,425 |
Marketing Materials
Sales, networking, marketing... It can be daunting!
Let us help you make that sales pitch a bit easier to swallow - you can do it!
| Service | Description | Pricing |
|
Business Card Design |
2 concepts, 2 rounds of revisions, print-ready files ✓ Add on: up to six additional names |
$475 +$95 |
|
Sell Sheet Design |
Design of a sell sheet or flyer that's informative and catchy to close the sale. ✓ 2 concepts, 2 rounds of revisions, client to provide all content and images |
$750 |
|
Pop-Up Banner Design |
Design of a pop-up banner for effective on-the-go advertising ✓ 2 concepts, 2 rounds of revisions, client to provide all content and images |
$900 |
|
Trade Show Backdrop Design |
Design of a 10x10 ft. backdrop for trade show displays ✓ 2 concepts, 2 rounds of revisions, client to provide all content and images |
$1,150 |