Creative Services

Whether you're looking for a package design update or a full branding experience, no project is too small or large for our Creative Team.

Your brand is your foundation

Our Creative Services Team has you covered from concept to launch.

We are a full-service, in-house creative team based in Burlington that specializes in branding, package design, e-commerce websites, digital marketing, and so much more.

Branding & Identity

Don't just say who you are - shout it from the rooftops.

Package Design

From simple updates to whole product launches - we've got you.

E-Commerce Websites

You've got the perfect product - now let's share it with the world.

Working with our Creative Team provides access to our flexible packaging experts with over 10 years of industry experience.

We have proudly collaborated with hundreds of businesses, from start-ups to the large brands you know and love. Regardless of your size, industry knowledge, or needs, we’re here to help guide you through the process of discovering your brand.


Working with our Creative Team provides access to our flexible packaging experts with over 10 years of industry experience.

We have proudly collaborated with hundreds of businesses, from start-ups to the large brands you know and love. Regardless of your size, industry knowledge or needs, we’re here to help guide you through the process of discovering your brand.


Our Work

Every client project kicks off with a design consultation to make sure we know exactly what your product goals are. From there we take each design step together, ensuring we have met your needs and exceeded your expectations. With our talented Creative Team and our cutting edge printing technologies, we will ensure your business looks good on the shelf, online, and in print.

The first step in creating a relevant and unique design is brainstorming.

Our creative brief walks you through the important things that each business should consider - whether we're updating your packaging or building a new brand, these questions will get the creative juices flowing.

Services & Pricing

  • Brand Development
  • Packaging Design
  • Web Design
  • Online Marketing
  • Marketing Materials

As a new business owner your head must be filled with so many great ideas! But where do you start?

Your first step is to create your brand identity, which is so much more than a logo. Our Creative Team helps you get that vision out of your head and onto the paper - ensuring you hit the ground running with a brand for your new business that your audience will love!

Smart Package Savvy Package Superior Package

Creative Briefing

Self-guided exploration of creative briefing with a 15min discovery call

30min e-meeting with creative briefing walkthrough

3hr brainstorm session with key stakeholders over lunch

Brand Discovery

Client-supplied sketch or draft of their vision

Research and mood board provided by our Team

Research and mood board provided by our Team

Graphic Design

2 logo renderings, based on client-supplied drawings

✓ 2 rounds of revisions

✓ 3 original logo concepts

✓ 2 rounds of revisions

✓ Colour palette and font selection

✓ 5 original logo concepts

✓ 3 rounds of revisions

✓ Colour palette and font selection

✓ Brand development - positioning, voice, personas

Brand Guide

1 page brand guide

5 page brand guide

Pouch/Rollstock Design

Includes Tailored to You Package (see "Packaging Design" tab)

✓ Includes 1 tearsheet (printed proof) of lead SKU

Package Pricing

$950

$2,000

$4,820

You've got your logo and your product - now it's time to wrap it in the perfect package!

Whether you're going with stock packing, rollstock, or pouches, our talented Creative Team will ensure your brand stands out on the shelf.

Service Description Pricing

Just the Label, Please

Label Design

3 concept labels, 2 rounds of revisions, final print-ready files, and a rendered mockup.* This is for a single SKU design, additional SKUs under "Additional Services".

*Based on client-supplied logo and brand guide, does not include logo design/brand development.

$1,150

Tailored to You

Pouch/Rollstock Design

3 concept designs, 2 rounds of revisions, final print-ready files, and a rendered mockup.* This is for a single SKU design, additional SKUs under "Additional Services".

*Based on client-supplied logo and brand guide, does not include logo design/brand development.

$2,000

The Beauty Treatment

Pouch/Rollstock Refresh

Taking an existing design and providing 1 refreshed concept, 2 rounds of revisions, and final print-ready files.* This is for a single SKU design, additional SKUs under "Additional Services".

*For established designs only, created by Rootree or working design files provided by client.

$950

Additional Services

Service Description Pricing

All the Labels

Labels SKU Rollout

Billed per SKU, front and back*

*Available for additional SKUs from established designs, created by Rootree or working design files provided, or as an add-on to the above Label Design Package.

$150

Expanding your Product Line

Pouch/Rollstock SKU Rollout

Billed per SKU, front and back*

*Available for additional SKUs from established designs, created by Rootree or working design files provided, or as an add-on to the above Pouch/Rollstock Design Package.

$250

Visualize!

Rendered Mockup

Taking an established design and creating a rendered mockup to use on your website or social media. This is per render of final artwork.

$200

Check all the Boxes

NSF Review

Ensure your food or dietary supplement product label is compliant with CFIA/FDA regulations.

Contact Us

You've got the perfect package and now you want to share it with the world.

The magical world of online awaits. Share your story and even add a lovely shop button - the possibilities are endless.

Service Description Pricing

Informational/Blog Website

5 page SquareSpace Website*

✓ Home, About, Product/Service, Blog, Contact

✓ Includes 2 concepts (using the same theme), 2 rounds of revisions.

✓ Includes weekly progress meetings.

*Does not include domain name or template purchase. Client to supply all content. SquareSpace plan fees are not included.

$3,520+

Shopify Theme Website

5 page Shopify website*

✓ Home, About, Shop (inclusive of five products), Blog, Contact

✓ Includes 2 concepts (using the same theme), 2 rounds of revisions.

✓ Includes weekly progress meetings.

*Does not include domain name, apps, or extensions. Theme purchase is required, does not include customization outside of the theme capabilities. Client to supply all content. Shopify plan and transaction fees are not included. Using Shopify's payment gateway.

$5,500+

Custom Shopify Website

5 page Shopify website*

✓ Home, About, Shop (inclusive of five products), Blog, Contact

✓ Includes 2 concepts (using the same theme), customization outside of the website theme, 2 rounds of revisions.

✓ Includes weekly progress meetings.

*Does not include domain name, template purchase, apps, or extensions. Client to supply all content. Shopify transaction fees are not included. Using Shopify's payment gateway.

$12,630+

Custom Website

10 Page Wordpress Design & Programming*

✓ Up to ten pages/categories, 20 products

✓ Includes e-commerce shopping cart, 2 concepts, 2 rounds of revisions.

✓ Includes weekly progress meetings.

*Client required to purchase a managed host/server and supply all content. Extra costs may apply i.e domain name, hosting, SSL certificate, payment gateway, apps, and extensions.

$17,380+

Additional Services

Service Description Pricing

Website Theme

Customer to purchase directly, price is for reference only.

~$250

Shogun Page Builder

Applies to custom Shopify website build only, customer to purchase directly, price is for reference only.

~$39/month

Website Maintenance

Content updates to existing website, new pages, additional products, updating visual content, etc.

$95/hr

SEO

Search Engine Optimization

SEO 1-10 Products*

Includes keyword research, installation of Google Analytics, page descriptions, alternate text tags, and monthly reporting.

Month 1

  • Google Search Console Setup
  • Google Analytics Setup
  • Competition Analysis
  • Keyword Research

Month 2

  • On-Page SEO (titles, H1 and Description) for 10 pages

Month 3 Onward

  • 4-7 Links Per Month. Written relevant articles, negotiates placement and acquires do-follow backlink

Ongoing Monthly

  • Site Monitoring
  • KPI Reporting
  • Monthly Link Report

*Search engine marketing (SEM) and pay per click (PPC) are additional services and will require a monthly/annual budget. Cost listed is monthly rate and requires a 3 month minimum comitment.

$1905/month

Packages for
larger e-commerce
sites available,
please contact us.

Google PPC Setup

Campaign Build for 1-10 Products*

Campaign build includes all account structure, campaign development, ad group development, keyword selection and search ad copy variant writing.

*Search engine marketing (SEM) and pay per click (PPC) require a monthly/annual budget.

$2,025

Packages for
larger e-commerce
sites available,
please contact us.

Google PPC Campaign Management

Campaign Management*

✓ Ongoing monthly adjustments and reporting with KPI dashboard

*Search engine marketing (SEM) and pay per click (PPC) require a monthly/annual budget. Campaign management fee is 25% of media budget, $800 minimum fee. Cost listed is a monthly rate and requires a 3 month minimum commitment.

25% of media
budget/month

$800 minimum fee
($3,200 budget
minimum)

You're feeling the love from your customers. Things are good, now it's time to grow!

Let our Team be your guide and launch your business into the world of online marketing.

Service Description Pricing

Social Media Management

25 hours/month

✓ Facebook 3/week

✓ Instagram 1/day

✓ LinkedIn OR Twitter 2/week

Includes initial set-up of channels, including Facebook Business Manager, content calendar, and monthly engagement and growth reporting.

*Image and copy content to be provided by client, or additional design hours apply.

$2,425/month

Paid Social Management

Paid Social Digital Management

✓ Instagram and Facebook paid advertising - Photo/video ads

✓ Account Management and Reporting. Impression rates, click-through rates, sales volume and cost per conversion

*Image and copy content to be provided by client, or additional design hours apply. Paid Social Internet media fees billed directly to the customer.

25% of media budget/month

$190 minimum fee ($760 budget minimum)

Email Marketing - Set Up

✓ Includes initial list set-up, implementation into website, subscription confirmation and abandon cart communication.

*Email Marketing Platform plan and transaction fees are not included.

$475

Email Marketing - Monthly Retainer

Email Marketing

✓ Monthly deployment - 1 per month

✓ List/Audience management

✓ Engagement and growth reporting

*Image and copy content to be provided by client, or additional design hours apply. Email Marketing Platform plan and transaction fees are not included.

$285/month

Content Writing

Blogs, website, sell sheets, etc.

$95/hr

Product Photography

5 hour shoot

✓ 1-3 products in our light-box*

✓ Includes editing

✓ 2 hours of post production work

*Does not include props, which are available for an additional cost, please contact us.

$650

Product Lifestyle Photography

8 hour stylized shoot

✓ 3-5 products*

✓ Includes stylist and editing

✓ 2 hours of post production work

*Does not include props, which are available for an additional cost, please contact us.

$900

Lifestyle Photography

8 hour stylized shoot, on-location/outdoor shoot

✓ 3-5 products*

✓ Model

✓ Includes stylist and editing

✓ 4 hours of post production work

*Does not include props, which are available for an additional cost, please contact us.

$2,500

Animation

Flat, vector asset animation

✓ Ten second animation shorts for use on social media, website, or paid social media advertisements

OR

✓ Thirty second animation for use on social media, website, or paid social media advertisements

$855

$1,425

Sales, networking, marketing... It can be daunting!

Let us help you make that sales pitch a bit easier to swallow - you can do it!

Service Description Pricing

Business Card Design

2 concepts, 2 rounds of revisions, print-ready files

✓ Add on: up to six additional names

$475

+$95

Sell Sheet Design

Design of a sell sheet or flyer that's informative and catchy to close the sale.

✓ 2 concepts, 2 rounds of revisions, client to provide all content and images

$750

Pop-Up Banner Design

Design of a pop-up banner for effective on-the-go advertising

✓ 2 concepts, 2 rounds of revisions, client to provide all content and images

$900

Trade Show Backdrop Design

Design of a 10x10 ft. backdrop for trade show displays

✓ 2 concepts, 2 rounds of revisions, client to provide all content and images

$1,150

Brand Development

As a new business owner your head must be filled with so many great ideas! But where do you start?

Your first step is to create your brand identity, which is so much more than a logo. Our Creative Team helps you get that vision out of your head and onto the paper - ensuring you hit the ground running with a brand for your new business that your audience will love!

Smart Package Savvy Package Superior Package

Creative Briefing

Self-guided exploration of creative briefing with a 15min discovery call

30min e-meeting with creative briefing walkthrough

3hr brainstorm session with key stakeholders over lunch

Brand Discovery

Client-supplied sketch or draft of their vision

Research and mood board provided by our Team

Research and mood board provided by our Team

Graphic Design

2 logo renderings, based on client-supplied drawings

✓ 2 rounds of revisions

✓ 3 original logo concepts

✓ 2 rounds of revisions

✓ Colour pallet and font selection

✓ 5 original logo concepts

✓ 3 rounds of revisions

✓ Colour pallet and font selection

✓ Brand development - positioning, voice, personas

Brand Guide

1 page brand guide

5 page brand guide

Pouch/Rollstock Design

Includes Tailored to You Package (see "Packaging Design" tab)

✓ Includes 1 tearsheet (printed proof) of lead SKU

Package Pricing

$950

$2,000

$4,820

Packaging Design

You've got your logo and your product - now it's time to wrap it in the perfect package!

Whether you're going with stock packing, rollstock, or pouches, our talented Creative Team will ensure your brand stands out on the shelf.

Service Description Pricing

Just the Label, Please

Label Design

3 concept labels, 2 rounds of revisions, final print-ready files, and a rendered mockup.* This is for a single SKU design, additional SKUs under "Additional Services".

*Based on client-supplied logo and brand guide, does not include logo design/brand development.

$1,150

Tailored to You

Pouch/Rollstock Design

3 concept designs, 2 rounds of revisions, final print-ready files, and a rendered mockup.* This is for a single SKU design, additional SKUs under "Additional Services".

*Based on client-supplied logo and brand guide, does not include logo design/brand development.

$2,000

The Beauty Treatment

Pouch/Rollstock Refresh

Taking an existing design and providing 1 refreshed concept, 2 rounds of revisions, and final print-ready files.* This is for a single SKU design, additional SKUs under "Additional Services".

*For established designs only, created by Rootree or working design files provided by client.

$950

Additional Services

Service Description Pricing

All the Labels

Labels SKU Rollout

Billed per SKU, front and back*

*Available for additional SKUs from established designs, created by Rootree or working design files provided, or as an add-on to the above Label Design Package.

$150

Expanding your Product Line

Pouch/Rollstock SKU Rollout

Billed per SKU, front and back*

*Available for additional SKUs from established designs, created by Rootree or working design files provided, or as an add-on to the above Pouch/Rollstock Design Package.

$250

Visualize!

Rendered Mockup

Taking an established design and creating a rendered mockup to use on your website or social media. This is per render of final artwork.

$200

Check all the Boxes

NSF Review

Ensure your food or dietary supplement product label is compliant with CFIA/FDA regulations.

Contact Us

Web Design

You've got the perfect package and now you want to share it with the world.

The magical world of online awaits. Share your story and even add a lovely shop button - the possibilities are endless.

Service Description Pricing

Informational/Blog Website

5 page SquareSpace Website*

✓ Home, About, Product/Service, Blog, Contact

✓ Includes 2 concepts (using the same theme), 2 rounds of revisions.

*Does not include domain name or template purchase. Client to supply all content. SquareSpace plan fees are not included.

$3,520+

Shopify Theme Website

5 page Shopify website*

✓ Home, About, Shop (inclusive of five products), Blog, Contact

✓ Includes 2 concepts (using the same theme), 2 rounds of revisions.

✓ Includes weekly progress meetings.

*Does not include domain name, apps, or extensions. Theme purchase is required, does not include customization outside of the theme capabilities. Client to supply all content. Shopify plan and transaction fees are not included. Using Shopify's payment gateway.

$5,500+

Custom Shopify Website

5 page Shopify website*

✓ Home, About, Shop (inclusive of five products), Blog, Contact

✓ Includes 2 concepts (using the same theme), customization outside of the website theme, 2 rounds of revisions.

✓ Includes weekly progress meetings.

*Does not include domain name, template purchase, apps, or extensions. Client to supply all content. Shopify transaction fees are not included. Using Shopify's payment gateway.

$12,630+

Custom Website

10 Page Wordpress Design & Programming*

✓ Up to ten pages/categories, 20 products

✓ Includes e-commerce shopping cart, 2 concepts, 2 rounds of revisions.

✓ Includes weekly progress meetings.

*Client required to purchase a managed host/server and supply all content. Extra costs may apply i.e domain name, hosting, SSL certificate, payment gateway, apps, and extensions.

$17,380+

Additional Services

Service Description Pricing

Website Theme

Customer to purchase directly, price is for reference only.

~$250

Shogun Page Builder

Applies to custom Shopify website build only, customer to purchase directly, price is for reference only.

~$39/month

Website Maintenance

Content updates to existing website, new pages, additional products, updating visual content, etc.

$95/hr

SEO

Search Engine Optimization

SEO 1-10 Products*

Includes keyword research, installation of Google Analytics, page descriptions, alternate text tags, and monthly reporting.

Month 1

  • Google Search Console Setup
  • Google Analytics Setup
  • Competition Analysis
  • Keyword Research

Month 2

  • On-Page SEO (titles, H1 and Description) for 10 pages

Month 3 Onward

  • 4-7 Links Per Month. Written relevant articles, negotiates placement and acquires do-follow backlink

Ongoing Monthly

  • Site Monitoring
  • KPI Reporting
  • Monthly Link Report

*Search engine marketing (SEM) and pay per click (PPC) are additional services and will require a monthly/annual budget. Cost listed is monthly rate and requires a 3 month minimum comitment.

$1905/month

Packages for larger e-commerce sites available, please contact us.

Google PPC Setup

Campaign Build for 1-10 Products*

Campaign build includes all account structure, campaign development, ad group development, keyword selection and search ad copy variant writing.

*Search engine marketing (SEM) and pay per click (PPC) require a monthly/annual budget.

$2,025

Packages for larger e-commerce sites available, please contact us.

Google PPC Campaign Management

Campaign Management*

✓ Ongoing monthly adjustments and reporting with KPI dashboard

*Search engine marketing (SEM) and pay per click (PPC) require a monthly/annual budget. Campaign management fee is 25% of media budget, $800 minimum fee. Cost listed is a monthly rate and requires a 3 month minimum commitment.

25% of media budget/month

$800 minimum fee ($3,200 budget minimum)

Online Marketing

You're feeling the love from your customers. Things are good, now it's time to grow!

Let our Team be your guide and launch your business into the world of online marketing.

Service Description Pricing

Social Media Management

25 hours/month

✓ Facebook 3/week

✓ Instagram 1/day

✓ LinkedIn OR Twitter 2/week

Includes initial set-up of channels, including Facebook Business Manager, content calendar, and monthly engagement and growth reporting.

*Image and copy content to be provided by client, or aditional design hours apply.

$2,425/month

Paid Social Management

Paid Social Digital Management

✓ Instagram and Facebook paid advertising - Photo/video ads

✓ Account Management and Reporting. Impression rates, click-through rates, sales volume and cost per conversion

*Image and copy content to be provided by client, or additional design hours apply. Paid Social Internet media fees billed directly to the customer.

25% of media budget/month

$190 minimum fee ($760 budget minimum)

Email Marketing - Set Up

✓ Includes initial list set-up, implementation into website, subscription confirmation and abandon cart communication.

*Email Marketing Platform plan and transaction fees are not included.

$475

Email Marketing - Monthly Retainer

Email Marketing

✓ Monthly deployment - 1 per month

✓ List/Audience management

✓ Engagement and growth reporting

*Image and copy content to be provided by client, or additional design hours apply. Email Marketing Platform plan and transaction fees are not included.

$285/month

Content Writing

Blogs, website, sell sheets, etc.

$95/hr

Product Photography

5 hour shoot

✓ 1-3 products in our light-box*

✓ Includes editing

✓ 2 hours of post production work

*Does not include props, which are available for an additional cost, please contact us.

$650

Product Lifestyle Photography

8 hour stylized shoot

✓ 3-5 products*

✓ Includes stylist and editing

✓ 2 hours of post production work

*Does not include props, which are available for an additional cost, please contact us.

$900

Lifestyle Photography

8 hour stylized shoot, on-location/outdoor shoot

✓ 3-5 products*

✓ Model

✓ Includes stylist and editing

✓ 4 hours of post production work

*Does not include props, which are available for an additional cost, please contact us.

$2,500

Animation

Flat, vector asset animation

✓ Ten second animation shorts for use on social media, website, or paid social media advertisements

OR

✓ Thirty second animation for use on social media, website, or paid social media advertisements

$855

$1,425

Marketing Materials

Sales, networking, marketing... It can be daunting!

Let us help you make that sales pitch a bit easier to swallow - you can do it!

Service Description Pricing

Business Card Design

2 concepts, 2 rounds of revisions, print-ready files

✓ Add on: up to six additional names

$475

+$95

Sell Sheet Design

Design of a sell sheet or flyer that's informative and catchy to close the sale.

✓ 2 concepts, 2 rounds of revisions, client to provide all content and images

$750

Pop-Up Banner Design

Design of a pop-up banner for effective on-the-go advertising

✓ 2 concepts, 2 rounds of revisions, client to provide all content and images

$900

Trade Show Backdrop Design

Design of a 10x10 ft. backdrop for trade show displays

✓ 2 concepts, 2 rounds of revisions, client to provide all content and images

$1,150


Carvalho Coffee

Client Case study

The history of this farm began when the great-grandmother of Fazenda Cachoeira’s present owners bought the first coffee farm near Poços de Caldas.