Let’s head over to the sunny coast of California to meet Maeck, a pet food and treat company. Unique to Maeck is that all their pet food and treat ingredients do not include meat. By doing so, Maeck’s products can help reduce methane and carbon emissions, which are contributing factors to global warming. To ensure our doggos get their protein, Maeck uses insect protein – which is quite the appetizing treat for our four-legged friends!
Aside from creating healthy treats for our furry companions, Maeck is putting sustainability at the forefront of their business by using sustainable protein and using eco-friendly recyclable bags! Maeck’s dog treats use a source of insect protein that is raised on upcycled pre-consumer food waste, which is both good for your pet and the planet – it’s a win-win!
In addition to the eye-catching design on the front of the bags, it was important for Rootree’s designers to add valuable information to the backs, as education is part of what drives Maeck. The team was able to create custom simplified graphs to help explain to the customer the differences between alternative insect protein and traditional meats!