Pogo, is a vegan and all-natural lip balm company. It offers a variety of different flavours with tropical names for your everyday millennial and Gen Z-er, including “Baewatch,” “Send Nudes,” “Big Mood,” and “Blessed, Not Stressed.” From lip balms to bamboo toothbrushes, Pogo keeps a strong focus on using ocean-bound plastics for their wide range of products. The company aims to be a positive role model in the eco-conscious business movement. Pogo came to Rootree looking for custom stand-up pouch designs for their lineup of lip balms, in two sizes. Let’s dip our toes into this beachy creative project!
With Pogo, Rootree’s Creative Services team had the unique opportunity to complete a Tailored to You Package where the client was showed three original packaging concepts for their double-pack product. After a few revisions, we were all set to rollout their other hilariously-named 18 SKUs in the same style. The final pouches perfectly showcase the Pogo brand; each pouch’s colour palette reflects the colours of the lip balm inside, with text illustrated in Pogo’s classic playful font. The pouches also display cute graphic renderings of the Pogo lip balm, surrounded by colourful splashes. Rootree’s designers also created icons that communicate key information, using neat graphics and Pogo’s font, complete with a pop of colour. Each SKU is colourful, dynamic, and fun — just like the lip balms inside.
With finalized pouch designs, we created 2D renders of each of their products to be used on social media, web, and other marketing materials. This way, Pogo can start advertising their new look while their pouches are being produced.
Custom Mailer Boxes
After being incredibly happy with how their pouches turned out, Pogo approached Rootree’s Creative Services team to design and create a shipping box to complete the overall consumer experience. That’s right, we design custom mailer boxes too! Working closely with Pogo on our Tailored to You package allowed our designers to easily transition into designing a custom shipping box that encompassed everything Pogo is: fun, colourful, and vibrant.
Pogo’s boxes were designed using the fun splashes illustrations from the pouches along with surprise messages, refill instructions, and QR codes for a truly immersive unboxing experience. Rootree’s design team was able to create a beautiful and trendy box that will definitely attract some interest from neighbors as it gets delivered!
We Won!
We’re proud to announce that our work on Pogo’s fresh new look has received an Award of Distinction in the Brand Marketing, Specialty – Design for Brand E-Commerce Category at the 2023 PAC Global Awards. It was only fitting to design informative and colourful recyclable packaging for their fun and sustainable lip balm!
