Chloe and her husband decided that they’d come up with their own treat recipe for their pets, containing pure ingredients and several types of mushrooms for their own individual health benefits. They’re currently operating on a small-scale, selling dog treats to owners within their local community.
They were happy knowing they were making healthier choices for their dogs (and kids), but their packaging wasn’t looking as friendly. Chloe had her own logos and icons on beige packaging – but that wasn’t suiting her and her pups. Just because dogs can’t see colour, doesn’t mean their packaging had to be dull.
Chloe came to us with her logo and icons but was looking for a modern and bright redesign. She gave us the inspiration of warm pastels and allowed us to play around with illustrations and packaging designs. She did, however, have a special requirement; she wanted an illustration of her dogs on the packaging – so of course we had to make her dream come true!
With their modern and colourful packaging, Chloe and her little ones are ready to deliver healthy treats to all their friends at the dog park!