Search Top Pages

Home

Home

Rootree is spearheading a global movement to achieve a greener packaging identity that addresses all parts of the eco-friendly packaging lifecycle. We do this by investing in technologies and adopting procedures that allow us to manufacture products with up to 75% less waste than conventional packaging manufacturing.

Contact Our Sales Team

Contact Our Sales Team

Looking for a sales quote? You’re in the right place!

Contact Rootree

Contact Rootree

Have questions that our FAQs don't answer? This is the place you want to be! Contact us by email or by phone.

Digital Flexible Packaging

Digital Flexible Packaging

How to order custom packaging in 3 easy steps: 1. Order your pouch in any style with any add-on you want Not sure what style works for you? Contact a member of our sales team and we’ll get a quote to you asap. 2. Submit and approve your artwork Already have a designer? Nice! Download your dieline so...

Sustainable Packaging Products

Sustainable Packaging Products

Rootree's custom packaging line offers endless possibilities. Our optimized processes use state-of-the-art digital printing presses to produce high-quality, sustainable packaging that you can be proud of.

Stand-Up Pouch

Stand-Up Pouch

Suitable for nearly any application or product you can imagine! Our liquid pouch material is suitable for liquid products.

Coffee Packaging

Coffee Packaging

Mmmm… the smell of coffee in the air! We bet your coffee tastes great – let’s get that fresh cup of joe to your customers. We know the passion that you’ve poured into creating the perfect blend. That’s why our custom coffee packaging checks all the boxes! Digital and sustainable, Metalized barrier to keep fresh, Degassing valves, and more...

Cannabis Packaging

Cannabis Packaging

The right bag for the right bud. We know how hard you’ve worked, now let’s get your product to your customers.

Meet the Team

Meet the Team

Meet the Rootree team! We’re a hardworking team of thinkers, makers, designers, and can-doers. We have a passion for creating and producing the best packaging for you and your brand.

Eco-Friendly Flexible Packaging

Eco-Friendly Flexible Packaging

We offer turnkey solutions that can take you from brand concept all the way to getting your sustainable packaging on the store shelves and online!

Cowboy Coffee

Blackstar Cowboy Coffee offers a unique kind of “cowboy-style” coffee. This coffee is the only of its kind in the USA that is infused with super-fine eggshell to cut down acidity. It’s also the only coffee in the world to be instilled with sweet mesquite, a desert plant native to the Southern US. Blackstar came to Rootree in search of coffee bean bags for multiple product SKUs. Let’s saddle up and take a ride through this memorable project!
To showcase the uniqueness of Cowboy Coffee’s various products, Rootree aimed to design packaging that tells a story. To do so, each coffee blend’s pouch design featured a headshot of a different cowboy or cowgirl. Each persona was chosen to reflect the qualities of the blend; a well-lit “protagonist” type for the medium roast, a young, serious cowboy for the dark roast, a mysterious cowgirl with covered eyes for the sweet mesquite, a dangerous type for the super-caffeinated, and a grizzled old man for the decaffeinated. Paired with the logo, these headshots take up most prominence on the packaging, with the blend name and Unique Selling Point (super-fine eggshell infused) lower on the visual hierarchy. Rootree’s graphic designers also added eye-catching metallic effects on the bag’s “Authentic Recipe” star symbol. The back of the pouch shares Cowboy’s brand story, brewing methods, and other important information. Overall, the “badlands” background, cowboy imagery, font choice, and logo work cohesively to sell the idea that Blackstar Cowboy Coffee was the cowboy’s cup of choice, back in the day.
With new packaging design, Rootree’s graphic designers also created sell sheets for Cowboy Coffee. These sell sheets allow the client to easily leave their information with potential retailers. These details are clearly presented in a design that follows the brand’s guidelines and ensures easy reading. Using custom-designed sell sheets allows Cowboy Coffee to demonstrate professionalism and brand consistency when interacting with potential customers and partners.