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In September 2021, we had the exciting opportunity to produce our first Rootree Corporate video!
We have brought Jean-Baptiste Raimondi aboard as our Film Director. He is a native of Corsica, France, who we will have the pleasure of working with in our Burlington office for a few months of the year. As his first project, he took on the most ambitious task of directing our official Rootree Film; Seed to Shelf.

Let’s take it back to 2015 when the idea for Maisha Tea was born. It all began when soon-to-be founder of Maisha Tea, Rachael Otukol, attended the African Innovation Foundation’s conference, Innovation Prize for Africa, in Morocco with her father. Upon leaving the conference, Rachael was inspired by the innovations of entrepreneurs.

2021 has been a year full of readjustment, hard work, and growth. Rootree has had a jam-packed year, and we’d love to recap it with you. In 2021, we returned to the office, grew our teams, adopted new partnerships and certifications, and encountered a lot of inspiring businesses – all while having a lot of fun along the way. As we near the end of 2021, we’ve taken some time to reflect on all that’s happened in these past 12 months.