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At Rootree, we uphold our commitment to environmental responsibility with our ongoing partnership with Bullfrog Power. Over the past year, our partnership with Bullfrog Power has helped avoid 81 tonnes of C02e – not sure exactly what that means? We will break it down for you. Avoiding 81 tonnes of C02e is equivalent to taking 18 cars off the road for one year, switching 3,066 lightbulbs to LEDs, and growing 39 hectares of forest for one year!

In September 2021, we had the exciting opportunity to produce our first Rootree Corporate video!
We have brought Jean-Baptiste Raimondi aboard as our Film Director. He is a native of Corsica, France, who we will have the pleasure of working with in our Burlington office for a few months of the year. As his first project, he took on the most ambitious task of directing our official Rootree Film; Seed to Shelf.

Let’s take it back to 2015 when the idea for Maisha Tea was born. It all began when soon-to-be founder of Maisha Tea, Rachael Otukol, attended the African Innovation Foundation’s conference, Innovation Prize for Africa, in Morocco with her father. Upon leaving the conference, Rachael was inspired by the innovations of entrepreneurs.