Our Director of Videography, JB Raimondi, worked on Seed to Shelf as his first in-house project with Rootree. “As a Director, my job is to soak up the project and get to know the people. We wanted to show what the spirit and the tone of the company are and the people who make it. The foundations of Rootree are sustainable commitment and innovative leadership but we also want our viewers to feel the youth and the creativity that run freely in the office.”
The production consisted of many early mornings and late nights, fueled by almond milk cappuccinos, lots of laughter, tons of takes to get the perfect shot, and way too many cookies.
Most of the themes we associated with each department’s personality were not far from the truth. The first scene takes place in our conference room, depicting the meeting between Rootree and the client (Amie’s Cookies). We spent many hours and much attention to detail while decorating our boardroom to project a greenhouse feeling for where an idea starts to grow
Now that we’ve given you the inside scoop of what went into making this video, grab some popcorn, a cozy seat, and enjoy our first (but definitely not our last) Rootree film production!
Extra special mention to the following people for bringing this project to life:
JB Raimondi: Director of Videography
Siana Wenzel: Producer, Scriptwriter, Voiceover, Actress
Philippe St-Cyr: Executive Producer, President & CEO of Rootree
Rootree Creatives Services Department