Foundation Vines Background Illustration

3rd Annual


Foundation Packaging 2022

The winners of our 2022 RT | Foundation Award are in!

A big thank-you to our small business community for making this year’s Foundation Award a huge success. We loved hearing each and every one of your stories—you’re the reason why this award exists. This year, we awarded two businesses, one specifically in the Quebec market, with a bigger prize than ever before. The competition was extremely tough, but we’re so excited to introduce you to our amazing recipients.

Congratulations to our winners, Live On Chocolate and Chien Gourmand! We can’t wait to work with you on these projects.

What You Could Win

Custom Packaging Design

Custom Packaging Design

A complete beauty treatment by our creative services agency! Our “Tailored to You” design package will provide you with:✓ 3 concept designs, ✓ 2 rounds of revisions on your selected concept, ✓ 1 rendered mock-up, ✓ final print-ready files for one 1 SKU of your choice.
Pouch Production

Pouch Production

1,000 custom packages printed with your new package design on them! Choose from our Stand-Up Pouches, 2- or 3-Side Seal Pouches, or Quad-Seal Pouches, with any of our three materials (RT | Conventional, RT | Recyclable or RT | Compostable) in any core size*—along with a zipper.

Product Lifestyle Photography

Product Lifestyle Photography

Once your packaging is designed, printed, and manufactured, we know you’ll want to show it off; that’s why a lifestyle photoshoot for your new packaging, including three different photo styles followed by 2-hours of post-production work, is included in this prize!
Social Media Management

Social Media Management

A strong social media presence is key for brands nowadays—it’s a fantastic way to increase brand awareness and loyalty among an online audience. Your brand will receive three months of our “Light Social Media Management” package by our in-house social media specialists.
Exclusive Offer For 2023

Exclusive Offer For 2023

Now that your brand has beautiful custom-designed pouches and an increased social presence- it’s time to get down to business! We’re excited to be able to kickstart your business by offering a 20% discount on all in-house custom packaging, creative services, and co-packing purchased through Rootree for the duration of 2023.
Product Promotion

Product Promotion

We want to share your brand’s refreshed look with the community of small businesses and entrepreneurs who are eager to support and be inspired. We can’t wait to promote your business on our social media channels, newsletters, and through a Case Study that will be featured on our website.


RT Foundation Bring a slice of wildflower paradise to your garden with Northern Wildflowers Cover

2021: Northern Wildflowers

Our North American winner, Northern Wildflowers Inc., is a family-owned business based out of the Sudbury, Ontario area that prioritizes sustainability and provides pollinator-friendly, untreated seeds which grow native plants in Northern climates.

YES Crickets Pouches

2020: Yes Crickets

One of two 2020 recipients, Yes Crickets! Innovative, sustainable, and nutritious, the Owen Sound-based Yes Crickets is trailblazing in Canadian snacks with their dry-roasted crickets.

Saw Dog Coffee Pouch

2020: Saw Dog Coffee

One of two 2020 recipients Saw-Dog Coffee Roasters. Based in Vermont, this coffee company is creating positive social and environmental change in so many ways—and producing doggone good coffee.

Cafe las penas Pouch
2019: Café Las PeñasOur first recipient & the inspiration behind the RT | FOUNDATION is Café Las Peñas, a coffee company that produces and sells amazing beans to local markets and communities in Costa Rica. After our Rootree team visited the plantation in 2019 and had a fresh cup, we were inspired to redesign and manufacture an improved pouch to help the well-deserving Café Las Peñas stand out.
Carvalho Pouch
2019: Carvalho CoffeeOur second recipient, Carvalho Coffee, started as a stock/label client and was ready to jump into customized packaging! The Brazilian coffee company spans back five generations of family. Today, it produces beans on several farms across Brazil, moreover, Carvalho Coffee creates a positive environmental impact by incorporating hard waste into the soil of the farms’ neighbouring preserved forests—nothing tops good coffee and a good footprint.
K9 Kelp Pouch
2019: K9 KelpOur third recipient, K9 Kelp, creates an innovative and healthy dog treat—made from kelp! The Canadian company sustainably sources the kelp in BC, ensuring harvests are low impact. For the oceans and the dogs—K9 Kelp was so worthy of an upgrade to customized packaging.


This contest is open to businesses based in Canada (including Quebec!) and the United States of America. One prize is reserved for a business from Quebec and the other from the rest of Canada and the USA.While you don’t have to be a small business or a business without customized packaging to apply, the goal of this award is to help small businesses get their foot in the door and into customized packaging. Our experienced Application Committee will carefully vet each and every submission that comes through to decide who could benefit from this award the most.Companies in the cannabis and pharma sectors will not be eligible to apply.

Frequently Asked Questions

Do I need to be a current Rootree customer to apply?

You do not need to be a current Rootree customer to apply, nor will our Application Committee favour current customers over other applicants! This award is designed to help the small business community thrive.

What criteria will I be judged against?

The Application Committee has set aside certain criteria that they will use to declare a winner based upon:

  • the applicant’s business’ need for customized flexible packaging (60%), and
  • sustainable efforts the business puts forward to create a greener earth (40%).

I have customized packaging, but it is old and outdated. Will I still be considered to win the contest?

Why yes – it’s part of the inspiration for creating this award! We understand that taking the time and resources to redesign your packaging isn’t viable for everyone, but our design team of creative geniuses can help you get your brand looking chic in no time.

My company has a Facebook account but no Instagram—am I still eligible to apply?

All good – you’re still eligible! To apply for the RT | FOUNDATION Award contest, follow Rootree’s social media accounts on whichever platforms you presently have an account (Instagram, Facebook, LinkedIn, Pinterest). If you don’t yet have social media accounts for your business, you will not be penalized – but it’s always a great time to get one started.

Who is not eligible for the award?

The RT | FOUNDATION Award contest will not be open to companies in the cannabis and pharma sector, or companies outside of Canada and the USA.