We’re taking it all the way to Sudbury to say hello to one of our 2021 RT Foundation Award recipients, Northern Wildflowers, who specializes in native seeds with a mission to help its customers create a little slice of wildflower paradise in their at-home gardens.
Jenny, the founder of Northern Wildflowers, has always had a passion for the environment. In 2012, Northern Wildflowers was born out of her desire for meaningful work that had an impact on members of her community and beyond.
In November 2021, Northern Wildflowers applied for the RT Foundation Award, which recognizes small businesses that have a strong mission to do good in their local communities while looking to grow in their space. As a recipient of the 2021 RT Foundation Award, Northern Wildflowers won a complimentary design for its pouches, digital printing, lifestyle and product photography, and three months of social media management.
Northern Wildflowers also won a complimentary lifestyle and product photography photoshoot. To show off their newly designed pouches, having bright, clean photography was important. To capture the Northern Wildflowers brand and messaging, Rootree’s photography and social squad put together a mood board for inspiration, and the pouch was captured in different scenarios, to highlight how it’s used. In addition to showcasing the pouches in the garden, it was just as important to highlight the seeds themselves to show the beautiful mix in the hands of a gardener or laid on a dish.