Like any great idea, it all started on a trip, this time to Senegal. Guillaume and Sidi, friends for life, quickly discovered the benefits of the baobab fruit: a superfood rich in natural fibres, calcium, iron, vitamin C, antioxidants and probiotics. It only took a short conversation to learn so much. Naturally, it was the start of a great adventure.
After some research, one of their first discoveries was the fruit’s positive impact on harvests from communities in Senegal, specifically on increasing women’s financial independence—for the most part, women are the ones who harvest the fruit. Sidi and Guillaume thought that they needed to share all the baobab’s nutritional benefits with those here, in Canada.
The two friends are both originally from Montreal and their office and workshop are located in Hochelaga-Maisonneuve. Since their debut in 2019, their project has officially become a micro-business five people strong. Their stepping stone into the food industry was the Expo Manger Santé in 2019, which hosted around 25,000 people. They now work mostly online, which is where most of their sales are made. Their main focus is on digital marketing with many social media accounts such as Facebook, Instagram, Google, and the occasional influencer appearance.
They have a large variety of target customers, from a marathon athlete to a mother to an active and environmentally conscious individual. The common theme is that each person has a desire for ethically sourced, fair-trade ingredients. Haumana Energy Bars are vegan, raw and gluten-free. They are 100% natural and completely handmade in Montreal, Canada. There’s no waste due to individual packaging; since 2020, an RT recyclable pouch groups together six of the bars.
“It’s what sets us apart from our competitors,” says Sidi.
“Haumana: The Perpetual Learner.” In Hawaii’s local language, haumana means someone who is always wanting to learn and is always seeking knowledge and wisdom. Guillaume likes to explore the locals’ customs. He went to Hawaii before Haumana was launched, which is where the inspiration for their company name came from.