We’re thrilled to announce that we’ve won an Award of Distinction from the 2022 Global PAC Awards in the Revitalized Beverage Category for our work on Dodjivi. Congrats to Dodjivi and the whole Rootree team for all your hard work in making this happen! It has been an incredible opportunity to have one of our small business clients be globally recognized with this award for innovation in design!
The future of coffee? Made with mushrooms of course.
Rootree makes rebranding so mush fun
“We want the [Dodjivi] rebranding to be sustainable, so we don’t become a single-product company… we can evolve.”
When Dodjivi approached Rootree in December 2020, they were ready to begin the discovery call process. Looking for new package design and brand development, Dodjivi chose Rootree’s Creative Services’ Superior Package and began the process of “Dodjivi’s rebirth,” also known as Dodjivi’s rebranding. After a 3-hour brainstorming session, Dodjivi and the Creative Services team crafted a brand-new logo design, buyer persona, brand identity, and brand positioning. The development of Dodjivi’s new brand guide made every detail of the rebranding process fall neatly into place.
Dodjivi’s fresh brew
“With our old logo, people dropped the “D” and the “O” so people called us ‘Jivi.’ Customers unintentionally rebranded us and would call us Jivi Coffee!”
The perfect time to say, YAMA-YAMA!
“We’re proud to see the final product and say, oh my god, we did it!” -Komlanvi Dodjro